Google Product Listing Ads

Ongoing success on Google Shopping requires both, customizing the Google Merchant Center feed in unison with maneuvering ad visibility levers within AdWords. By treating each SKU as its own line of business, retailers can maximize their performance and profitability.

  • Bid & Performance Optimization
  • Audience Targeting
  • ISO Strategy
  • Feed Management
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Achieve Growth with Your Account

Bid & Performance Optimization

Audience Targeting

Campaign Strategy

Feed Management


 

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Bid & Performance Optimization

  • Allocate budget to the most profitable campaigns & SKU segments
  • Advanced marketing strategy that incorporates programmatic bidding, budget pacing, search term harvesting, and negative keyword grouping.
  • Scale ad visibility via day-parting, geo-targeting, and device-level modifications
  • Facilitate the integration of google reviews into Shopping campaigns

 

Audience Targeting

 

  • Implement product-level Google Dynamic Remarketing Ads
  • Install remarketing tags on client site to collect site visitor data
  • Create an audience pool to retarget via Facebook Dynamic Ads
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Campaign Strategy

Leverage you campaign strategy using Priority Settings and Negative Keywords to isolate and allocate more aggressive bids and budget to certain high value searches.

  • Facilitate more control over which search queries you want your products to show up for.
  • Monitor shifts in the market due to seasonality or trends – and keep a close pulse on which search queries are performing well for your products.
  • Isolate your branded vs. non-branded traffic to support upper-funnel ad buys

 

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Feed Management

Process your master product feed

  • Submit the Google Merchant Feed daily, up to 24x per day if necessary
  • Build a product thesaurus for each SKU to optimize color, product type, and inferred attributes
  • Integrate customer intent-based keywords to match products with shoppers’ buying signals
  • Implement of Custom Labels for more agile campaign management (for Google Shopping)
  • Ability to set up Google Shopping Special Offers (which require a custom promotion feed)